arts observations w jerry magoo

Thursday, November 27, 2014

Holiday Season + Airbnb = Opportunity

Hi Jerry,

Want to earn some extra income this Holiday Season while welcoming travelers from all over the world? Take the first step: update your Airbnb listing today!

We understand that maintaining a listing takes work - we are here to help. Let us start by sharing with you our hospitality standards standards and how top hosts perform in your markets:

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		You	Average	Top 10%
User Focused	User Photo(Present)	Yes	Yes	Yes
	User Description(No. of descriptive words)	0	34	99
Listing Focused	Listing Photo(No. of good quality photos)	6	10	23
	Listing Description(No. of descriptive words)	44	250	368
	Last calendar update(No. of days since last update)	250	90	9
Host-to-guest communication	Response rate (%)	0%	84%	100%

We think the following tips and tricks can really help boost your success!

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User Profile: Your photograph & description

Airbnb is a community built on trust. Help guests get to know you. Share a great photo that shows your friendly face. Make sure to introduce yourself – guests want to know you! Do you like yoga, hiking or cooking? Is your hosting style casual, social, interactive, or private?

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Listing Description

Listings with detailed descriptions are more likely to be viewed, which can result in more bookings. Login to your Airbnb profile now and follow our simple instructions to polish up your listing description.

An Accurate and Unique Description

Tell guests what to expect from your space, from little luxuries (in-house laundry, cool roommates?) to tiny tribulations (slow internet, low water pressure?). Make sure to give them an honest portrait of your place. Guests gravitate to listings with personality – describe the style, age, condition, noises, and smells one might encounter in your space.

The Right Price

Find the right price by balancing your guests' expectations with your listing's offerings. Use our Pricing tool or look at nearby listings with similar accommodations and price yourself accordingly. If you're a first time host on Airbnb, lower your rate about 20% until you secure your first review.

Highlight Amenities

Call out the amenities offered at your listing. Guests expect the basics. Ensure you plan to offer clean towels and bed sheets, soap and toilet paper. List any other in-demand amenities (hairdryer, laundry or other appliances) you can offer.

House Rules

Tell guests how to behave when under your roof --- share any regulations you may have about visitors, noise levels or check-out in your House Rules.

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Last Calendar Update

Make sure you only receive booking requests when you’re ready and available to host. How often you host is for you to decide, but we expect you to accurately communicate your availability. That is why it is important to manage your calendar on an ongoing basis - at least once every 3 months.

Learn more about the calendar use the following links:

• How do I manage my calendar?
• How do I edit my calendar?
• How do I sync my Airbnb calendar with another calendar?

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Communicating with your guests

Staying responsive to inquiries is a powerful way for hosts to confirm more bookings! For hosts and guests alike, it’s important to feel comfortable about every booking on Airbnb. Develop trust with your guests by the messages you share.

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We want you to succeed as a host. And in order to support you in this exciting journey, we will provide you with a $50 coupon for cleaning services if you get your first booking within this month! (Email us at local@airbnb.com for your unique coupon code)

Warm regards,
Your Local Airbnb Team

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